RRI.CO.ID, Jakarta - The Minister of Creative Economy/Head of the Creative Economy Agency (Ekraf) expressed his appreciation for Layar Digi's collaboration with minimarkets in bringing innovative alternative screens through micro cinemas to various regions. This step is crucial for expanding access to national film distribution.

According to the Ministry of Creative Economy, the micro cinema concept not only expands public access to Indonesian films but also strengthens the national film ecosystem.

"Today, we are witnessing a new breakthrough. The presence of micro cinemas like Layar Digi is a solution for expanding market access and distribution of national films. This momentum is perfect when film production is increasing and public interest in watching national films is growing," Minister of Creative Economy Teuku Riefky stated while attending the inauguration of Layar Digi Micro Cinema at Alfamart Agricola, Gading Serpong, Tangerang, on Thursday, March 5, 2026.

Minister of Creative Economy, Teuku Riefky Harsya, believes the Indonesian film ecosystem has enormous potential, both in terms of production and audience interest. However, film distribution constraints remain a major challenge that must be overcome.

"If we observe, Indonesian film production has grown significantly. Around 176 films are produced annually, and the number of national filmgoers reached over 80 million last year. This means that supply and demand already exist; the problem is distribution," he said.

He also stated that currently, approximately 20 percent of regencies or cities in Indonesia have access to cinemas. Given this situation, innovative cinema models like Layar Digi are considered to have great potential to reach areas that lack cinemas.

Layar Digi is a company that presents a new concept, Micro Cinema, by transforming the second floor of an Alfamart store into a mini cinema. With a modern design, comfortable seating, and high-quality screen and sound technology, this innovation is ready to bring the closest movie-going experience to the community.

The Alfamart Agricola Minimarket is a pilot project store that has begun its transformation, providing a new communal space, a fun gathering place, and a comfortable interaction platform to support creative works and Indonesian films.

Meanwhile, Layar Digi's President Commissioner, Rahayu Saraswati, stated that the idea for the micro cinema stemmed from a long-held dream to bring the film-going experience to small towns and villages. She believes that Layar Digi's presence not only provides entertainment for the community but also opens up new distribution opportunities for filmmakers and national film industry activists.

"The concept of bringing Layar Digi to villages and small towns has actually been a long-held dream. Through Layar Digi, we want to provide more equitable access to film viewing while supporting filmmakers so that their works can be enjoyed by a wider audience," Rahayu Saraswati conveyed.

In addition to expanding access to entertainment, this initiative is also expected to stimulate the growth of the creative economy in the regions, create new jobs, and strengthen the national film ecosystem from upstream to downstream.

Going forward, the Layar Digi micro cinema concept is planned to be expanded to various regions in Indonesia, utilizing strategic locations close to the community. This initiative is expected to provide a film distribution solution, while strengthening the position of Indonesian films as a host in their own country and increasing competitiveness in the global market.