Indonesia Promotes Tourism in India Through Sales Mission

RRI.CO.ID, Jakarta – Indonesia’s Ministry of Tourism is stepping up efforts to promote the country’s tourism sector in the Indian market through a Sales Mission held in Ahmedabad and Hyderabad in June 2026. It aimed at expanding business networks and boosting sales of Indonesian tourism products.

Deputy for Marketing at the Ministry of Tourism, Ni Made Ayu Marthini, said India remains one of Indonesia’s priority markets, showing significant growth as a source of international visitors, driven by the expansion of the country’s middle- and upper-income segments.

“The sales mission is focused on strengthening the distribution channels for Indonesian tourism products in the Indian market by expanding business-to-business networks between Indonesian sellers and potential Indian buyers. We want to ensure that Indonesian tourism products can be more easily marketed by Indian industry players in accordance with the characteristics and needs of their market,” Ni Made Ayu Marthini said in Jakarta on Friday, June 12, 2026.

The events, held at Radisson Blu Hotel Ahmedabad on June 9 and Radisson Blu Plaza Hotel Hyderabad Banjara Hills on June 11, brought together 20 Indonesian tourism industry players and around 160 potential buyers from the two cities. Ni Made conveyed the initiative is projected to generate potential transactions involving 3,600 visitors, equivalent to approximately US$1.25 million.

She further explained that Ahmedabad and Hyderabad were selected because of their strong economic performance and their growing populations of upper-middle and premium consumers. Ahmedabad, located in Gujarat State, has a gross domestic product (GDP) of around US$300 billion, while Hyderabad, in Telangana State, has a GDP of approximately US$180 billion.

Meanwhile, Assistant Deputy for International Tourism Marketing I at the Ministry of Tourism, Dedi Ahmad Kurnia, said both cities have affluent and upper-middle-class communities with strong interest in international travel, particularly in the leisure, wedding tourism, and luxury experience segments.

“This presents a major opportunity for Indonesia to increase sales of tourism packages with higher added value,” Dedi said.

The Ministry of Tourism is targeting between 750,000 and 820,000 Indian tourist arrivals to Indonesia in 2026. A total of 20 Indonesian sellers, comprising destination management companies (DMCs), hotels, resorts, tourist attractions, and tour operators, participated in the mission, offering high-value tourism packages such as wedding tourism, luxury leisure, honeymoon, and experiential tourism across several of Indonesia’s leading destinations.

In addition to Bali, industry players also promoted other destinations, including Labuan Bajo, Yogyakarta, and Bintan, as part of efforts to support quality tourism development and expand the economic benefits of tourism to more regions. The program also included an opening session attended by representatives from the Ministry of Tourism, Indonesian missions in India, and supporting industry partners.