BBWI Travel Fair 2026 Strengthens Domestic Tourism Performance

RRI.CO.ID, Jakarta - The Ministry of Tourism in collaboration with the Ministry of Creative Economy/Creative Economy Agency, the Indonesian Retailers and Shopping Center Tenants Association (HIPPINDO), and the Indonesian Shopping Center Management Association (APPBI) successfully held the Proud to Travel in Indonesia (BBWI) Travel Fair 2026 with the theme "Celebrating Together" from February 13-15, 2026, at Mosaic Walk, Kota Kasablanka Mall, Jakarta.

Based on the press release received by RRI Voice of Indonesia, the Expert Staff of the Minister for Digital Transformation and Tourism Innovation at the Ministry of Tourism, Masruroh, in her statement in Jakarta on Wednesday, 18 February 2026, conveyed that the achievements of the event demonstrate the effectiveness of cross-sector collaboration in strengthening the foundation of national tourism.

"Through the BBWI Travel Fair, we invite the public to plan domestic travel while also supporting local creative products." The momentum of Ramadan and the Eid holiday presents a great opportunity to stimulate the local economy and expand the impact of inclusive and sustainable tourism," Masruroh conveyed.

During the three-day event, the domestic tourism promotion successfully strengthened the performance of Nusantara tourism, recording a potential transaction value of Rp988,623,135 or nearly Rp1 billion. This achievement is a positive signal of the increasing public interest in domestic travel and national creative economy products, especially in anticipation of the Ramadan momentum and the peak of the Eid homecoming exodus.

BBWI Travel Fair 2026 was attended by 29 sellers from the tourism industry, MSME entrepreneurs, and national retailers. The participants presented a variety of domestic travel package offers, outstanding regional creative economy products, the activation of the "Belanja di Indonesia Aja" campaign, and interactive programs that directly involved visitors. This collaboration demonstrates that the tourism ecosystem does not stand alone, but is closely connected with the retail, culinary, and creative industries.

Besides, Masruroh emphasized that strengthening domestic tourists is one of the main strategies in maintaining the resilience of the tourism sector. By encouraging the community to travel domestically, the economic benefits can be more widely felt by industry players, MSME entrepreneurs, and local communities in various regions.

With the spirit of "Meraya Bersama" the BBWI Travel Fair 2026 reflects that when tourism, the creative economy, and retail move in harmony, the impact generated is not only short-term but also strengthens the foundation of the national economy sustainably.