RRI.CO.ID, Jakarta - The Ministry of Tourism, in collaboration with the Ministry of Creative Economy, the Indonesian Retail and Shopping Center Tenants Association (HIPPINDO), and the Indonesian Shopping Center Management Association (APPBI), successfully organized the Bangga Berwisata di Indonesia (BBWI) Travel Fair 2026 under the theme “Meraya Bersama” from February 13–15, 2026, at Mosaic Walk, Kota Kasablanka Mall, Jakarta.
The Expert Staff to the Minister for Digital Transformation and Tourism Innovation at the Ministry of Tourism, Masruroh, stated in Jakarta on Wednesday, February 18, 2026, that the achievements of the event demonstrate the effectiveness of cross-sector collaboration in strengthening the foundation of national tourism.
“Through the BBWI Travel Fair, we encourage the public to plan domestic travel while supporting local creative products. The momentum of Ramadan and the Eid holiday presents a significant opportunity to stimulate regional economies and expand the impact of inclusive and sustainable tourism,” Masruroh said in an official statement.
Over the three-day event, the domestic tourism promotion fair recorded potential transactions of IDR 988,623,135 (nearly IDR 1 billion). This achievement signals growing public interest in domestic travel and national creative economy products, particularly ahead of Ramadan and the peak Eid homecoming season.
BBWI Travel Fair 2026 featured 29 sellers from the tourism industry, MSMEs, and national retailers. Participants offered a wide range of domestic tour packages, leading regional creative economy products, activations of the “Belanja di Indonesia Aja” (Shop in Indonesia Only) campaign, as well as interactive programs engaging visitors directly. The collaboration highlights that the tourism ecosystem does not stand alone but is closely interconnected with the retail, culinary, and creative industries.
Masruroh emphasized that strengthening domestic tourism is a key strategy to maintain the resilience of the tourism sector. By encouraging Indonesians to travel within the country, economic benefits can be distributed more broadly to industry players, MSMEs, and local communities across various regions.
Meanwhile, Andy Ruswar, Director of Culinary at the Ministry of Creative Economy, reaffirmed the Ministry’s commitment to expanding market access for supported brands through the Akselerasi Ekspor Kreasi Indonesia (ASIK) program.
“The Ministry of Creative Economy facilitated the participation of ASIK Batch 2 supported brands — Mbrebes Mili, Meraki Cipta Rasa, Madu NP, Mustofa Bu Emi, and Moonbitz — along with partner brand Butter Baby to enliven ‘Meraya Bersama.’ Hampers packages from these brands were also available to welcome the Ramadan month,” Andy said.
The participation of these culinary brands not only enriched product options for visitors but also opened promotional opportunities and expanded business networks for MSME entrepreneurs. The integration of tourism promotion and creative products represents a strategic step to enhance the added value of national tourism.
Support for the BBWI Travel Fair also came from the retail sector and shopping center managers. Agung Tianara, Deputy of Marketing & Partnership at HIPPINDO, emphasized the importance of collaboration between tourism and retail in driving domestic economic growth.
“Tourism and shopping go hand in hand. The synergy between BBWI and the ‘Belanja di Indonesia Aja’ campaign is relevant to increasing visitor traffic while boosting domestic transactions,” Agung said.
He added that shopping centers have evolved into experience-based destinations offering social interaction, entertainment, and a showcase for local products within an integrated space.
“Malls serve as meeting points as well as showcases for local products and MSMEs. This collaboration integrates tourism and shopping, strengthening Indonesia’s appeal as both a travel and shopping destination,” he explained.
Through the organization of BBWI Travel Fair 2026, the Ministry of Tourism reaffirmed that domestic tourism remains one of the key drivers of the national economy. Optimizing seasonal momentum such as Ramadan and Eid is expected to significantly and evenly increase domestic tourist movement.
The cross-ministerial, association, and industry synergy demonstrated at this event shows that the revival of national tourism is built upon solid collaboration. Beyond transaction figures, the BBWI Travel Fair also serves as an educational platform to encourage people to take pride in traveling within Indonesia and to love and use domestic products.
With the spirit of “Meraya Bersama,” BBWI Travel Fair 2026 reflects that when tourism, the creative economy, and retail move in harmony, the impact generated is not only short-term but also strengthens the foundation of the national economy sustainably.
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