RRI.CO.ID, Sumedang – The Ministry of Creative Economy (Ekraf) continues to support Sumedang in enhancing community-based, intergenerational competencies within the region. Through the Ministry’s Human Resources Development Center (Pusbang SDM), a capacity-building event titled “Sumedang Go Digital” was held at the Sumedang Creative Center (SCC), attended by over 150 creative economy practitioners and content creators from 26 districts across Sumedang Regency.

“Regions with significant creative economy potential are those possessing strong cultural and historical roots. When culture serves as the foundation—integrated with downstream innovation, technology, and creativity—the creative economy emerges. We are confident that Sumedang offers an environment highly conducive to community-based creative talent, thanks to its unique strengths,” Minister of Creative Economy,Teuku Riefky Harsya, said at the SCC, Sumedang Regency, on Tuesday, August 4 2026.

The Minister emphasized that digital transformation must be leveraged as a tool to enhance human resource quality, expand market access, and strengthen regional creative ecosystems.

According to him, digitalization goes beyond merely marketing products via social media or e-commerce platforms; it serves as a means to drive innovation, foster collaboration, protect intellectual property, and optimize technology utilization across the 21 creative economy sub-sectors.

"West Java is a priority province for strategic creative economy development. The potential of the Sumedang region is truly extraordinary, evidenced by the spirit and enthusiasm of the creative economy practitioners present since early morning, as well as their united drive to progress together. Therefore, the Ministry of Creative Economy will continue to collaborate so that Sumedang’s creative economy not only flourishes at the national level but also gains a global footprint," the Minister stated.

According to a release received by RRI Voice of Indonesia on Wednesday, August 5, 2026, the event focused on capacity building for Sumedang’s creative economy workforce and serving as a creative hub activation initiative was also attended by the Deputy Regent of Sumedang, M. Fajar Aldila. He expressed his appreciation for the visit by the Minister and her team to Sumedang Regency.

He noted that central government support acts as a vital stimulus to accelerate creative economy development while maximizing the use of the Sumedang Creative Center as a collaborative space for creative economy practitioners.

"We deeply appreciate and are grateful for the visit of the Minister of Creative Economy, which serves as a stimulus—particularly for the Sumedang Regency Government and fellow creative economy practitioners. We hope that the guidance, mentorship, and ongoing collaboration will help elevate Sumedang's creative economy potential, fostering continued growth and improving the community's well-being," Muhammad Fajar Aldila said.

The "Sumedang Go Digital" event—a pilot project by the Ministry of Creative Economy’s Human Resources Development Center—featured Deryansha, an experienced media and branding practitioner and the founder of KasiSolusi, as a speaker.

The material covered included strategies for scaling up businesses, product branding and positioning, leveraging social media for business, digital marketing and marketplaces, and tips for building sustainable businesses in the digital era.

The Minister of Creative Economy also greeted the participants and personally inspected the three SCC areas typically used for dance and music rehearsals, batik workshops, the development of photography and architecture sub-sectors, and other collaborative activities.