Government Develops Local Brands to Capture the International Market

RRI.CO.ID, Tangerang Selatan - The Ministry of Creative Economy/Creative Economy Agency, remains committed to encouraging the growth of the crafts subsector through the Batch 3 Creative Economy Export Acceleration (ASIK) Crafts Bootcamp. The program, attended by 20 selected brands from across Indonesia, provides a bridge for crafts activists to develop and become competitive on a global scale.

"We see great potential in the Batch 3 participants to represent Indonesian crafts in the global market," Deputy for Cultural Creativity and Design at the Ministry of Creative Economy, Yuke Sri Rahayu, said on Monday, May 4, 2026.

Participants will receive intensive training for five days from May 4 to 8, 2026, in South Tangerang. They come from various regions, including Jakarta, Bogor, South Tangerang, Kebumen, Bandung, Cilegon, Sukabumi, Sukoharjo, Sidoarjo, Yogyakarta, Jember, Bali, as well as West Lombok and Binjai.

All participants underwent rigorous curation by practitioners, considering product quality, innovation value, design originality, and the potential for business sustainability that would appeal to international buyers.

ASIK Kriya represents the Ministry of Creative Economy's ongoing commitment following the success of the previous two batches, which involved 40 brands. ASIK Kriya is designed not just as technical training, but as a comprehensive business development ecosystem that encompasses strengthening brand identity, developing products based on market needs, and mentoring to reach export markets.

"Through ASIK Kriya, it is hoped that business actors will not only be able to improve product quality but also create broader economic and social impacts, including increased income, employment, and boosting the creative economy ecosystem in their respective regions," Yuke affirmed.

After the bootcamp, participants will receive additional intensive training and product collaboration development to prepare them for participation in various strategic exhibitions at home and abroad.