Ministry Brings International-Quality Local Culinary Mission to FHTB 2026

RRI.CO.ID, Jakarta - The Indonesian Ministry of Creative Economy/Creative Economy Agency, through its Culinary Directorate, is facilitating local brands at the international event Food, Hotel & Tourism Bali (FHTB) 2026. This step is a key strategy to help Indonesian creative products penetrate the global supply chain.

“Through this event, business players gain promotional access as well as concrete opportunities to build partnerships, open export channels, and strengthen Indonesia’s position in the global culinary industry value chain,” Minister of Creative Economy, Teuku Riefky Harsya said on Tuesday, April 28, 2026.

The event held from April 28–30, 2026, at the Bali Nusa Dua Convention Center (BNDCC), marks its 14th edition, featuring more than 300 participants from various countries. The Ministry is bringing five culinary brands nurtured under the ASIK program (Acceleration of Indonesian Creative Exports) since 2025: TERVE, Muntigunung Community, Sekatup Sari Indonesia, Imago Raw Honey, and Roemah Koffie.

Deputy for Cultural Creativity and Design at the Ministry, Yuke Sri Rahayu, has also collaborated with local intellectual property (IP) Punopals as the main visual element in promotional materials. This initiative is part of a strategy to strengthen local identity while adopting a creative approach to enhance the appeal of Indonesian culinary products.

Through this participation, efforts to strengthen the culinary industry value chain continue alongside improving the competitiveness of local products in the global market. The food and beverage industry trend also shows positive prospects, with a projected market value of USD 4.346 billion by 2025 and a growth rate of 10.79%.

This potential is further reinforced through Food, Hotel & Tourism Bali event as a strategic platform to showcase innovation, industry trends, and sustainable practices in the hospitality and culinary sectors. Beyond promotion, the event also serves as a space for business matching, network expansion, and knowledge exchange among industry players.

On the other hand, the recovery of the tourism sector also opens significant opportunities for the development of the creative economy. In 2023, international tourist arrivals reached 11.68 million, with Bali as the main destination attracting 5.25 million visits. This influx of tourists represents a potential market for the culinary subsector and other creative economy sectors to expand reach, increase product exposure, and deliver creativity-driven experiences that enhance destination value.

Through FHTB 2026, the creative economy is increasingly affirmed as the new engine of growth, with culinary sector to generate added value, opening export opportunities, and strengthening Indonesia’s position on the global stage through innovation and cross-sector collaboration.