Govt, Meta Explore Global Expansion for Creators

The Indonesia's Vice Minister of Creative Economy, Irene Umar, said the effort reflects a dual strategy of strengthening domestic engagement and increasing global exposure. She affirmed that digital platforms play a key role in bringing Indonesian creative works to a wider audience.

“At the domestic level, we want the creative economy to be more accessible and understood by the public, while internationally, we aim to expand the exposure of creative players and events. she said during a meeting in Jakarta, Tuesday, April 28, 2026. Collaboration with platforms like Meta, according to her, can help bring Indonesian creative works to the global stage.

In addition, she mentioned that the ministry is not only acting as a regulator, but also as a facilitator within the creative ecosystem. She noted that the institution connects industry needs with stakeholders to ensure alignment and growth.

“The Ministry of Creative Economy acts as a matchmaker, linking industry demands with stakeholders and aligning various interests so they can move forward together,” she said.

The discussion also covered potential areas of cooperation between both parties. These include cross-country market data exchange, creator training using gamified learning and artificial intelligence, and strengthening community guidelines education.

Meta Indonesia highlighted the country’s strong digital adoption and creative user base as a major opportunity. The company sees Indonesia as a key market for expanding digital-driven economic activities.

Head of Public Policy for Meta Indonesia and the Philippines, Berni Moestafa, said users in Indonesia are increasingly leveraging technology beyond communication. She noted that this trend is driving innovation in both content creation and business development.

“Digital platform adoption in Indonesia is very strong, and we see users here are highly creative in utilizing technology, not only for communication but also for business development. This creativity encourages us to continuously deliver relevant solutions, so creators and businesses can grow and reach audiences more effectively,” he said.

Meta also reaffirmed its commitment to strengthening creator capacity through knowledge sharing. The company plans to provide best practices in content strategy and effective digital communication.

“We are ready to share best practices with creators and creative economy players, not only to drive sales but also to build strong digital understanding from the content creation process," Partner Manager for Government, Politics, and Advocacy of Meta APAC Imanuel Lamoa conveyed. Through this approach, the company aims to help creators grow more effectively and maximize the potential of digital platforms.