Indonesia Elevates Culinary Brands Through FHTB 2026

RRI.CO.ID, Jakarta - The Ministry of Creative Economy through its Culinary Directorate, is facilitating local brands to participate in the international Food, Hotel & Tourism Bali (FHTB) 2026. This initiative serves as a key strategy to propel Indonesian creative products into the global supply chain.

“Through this event, business players gain promotional access as well as concrete opportunities to build partnerships, open export channels, and strengthen Indonesia’s position in the global culinary value chain,” said Minister of Creative Economy Teuku Riefky Harsya on Tuesday, April 28, 2026.

FHTB 2026, held from April 28–30, 2026 at the Bali Nusa Dua Convention Center, marks its 14th edition, featuring more than 300 participants from various countries. The Ministry is showcasing five culinary brands nurtured under the ASIK (Indonesia Creative Export Acceleration) program since 2025: TERVE, Muntigunung Community, Sekatup Sari Indonesia, Imago Raw Honey, and Roemah Koffie.

Deputy for Cultural Creativity and Design at the Ministry, Yuke Sri Rahayu, also incorporated local intellectual property (IP) Punopals as the main visual element in promotional materials. This move is part of a strategy to strengthen local identity while adopting a creative approach to enhance the appeal of Indonesian culinary products.

“Collaborating with local IP such as Punopals helps strengthen the added value of culinary products, making them not only superior in taste but also competitive in identity and visual appeal. Through FHTB, we are also accelerating the ASIK program to better prepare Indonesian culinary products for export markets with a more creative and sustainable approach,” Yuke stated.

Through this participation, efforts to strengthen the culinary industry value chain continue alongside increasing competitiveness of local products in the global market. The food and beverage industry is also showing strong growth prospects, with market value projected to reach USD 4.346 billion in 2025 and a growth rate of 10.79%.

This potential is further amplified through FHTB as a strategic platform to showcase innovation, industry trends, and sustainable practices in the hospitality and culinary sectors. Beyond promotion, the event also serves as a space for business matching, network expansion, and knowledge exchange among industry players.

Meanwhile, the recovery of the tourism sector presents significant opportunities for the development of the creative economy. In 2023, international tourist arrivals reached 11.68 million, with Bali as the primary destination attracting 5.25 million visitors. This influx represents a strong potential market for the culinary subsector and other creative industries to expand reach, increase product exposure, and deliver creativity-driven experiences that enhance destination value.

Through FHTB 2026, the creative economy is further reinforced as the new engine of growth, with the culinary subsector emerging as a key driver capable of generating added value, opening export opportunities, and strengthening Indonesia’s global position through innovation and cross-sector collaboration.