RRI.CO.ID, Jakarta - Indonesia’s Ministry of Creative Economy has expressed support for a collaboration between Layar Digi and a convenience store chain to introduce an alternative screen innovation through micro cinemas across the country. Creative Economy Minister, Teuku Riefky Harsya, at the inauguration of the Layar Digi Micro Cinema at Alfamart Agricola in Gading Serpong, Tangerang, on Thursday, 5 March 2026, said the initiative is important to expand the distribution of Indonesian films.

According to him, the micro cinema concept not only increases public access to national films but also strengthens the country’s film ecosystem. “Today we are witnessing a new breakthrough. The presence of micro cinemas like Layar Digi offers a solution to expand market access and distribution for Indonesian films. This momentum comes at the right time, as film production continues to grow and public interest in local films is increasing,” Teuku Riefky said in an official statement.

He noted that Indonesia’s film ecosystem has enormous potential, both in terms of production and audience demand. However, film distribution remains a major challenge that needs to be addressed.

“If we look closely, Indonesian film production has grown significantly. Around 176 films are produced each year, and the number of viewers of national films reached more than 80 million last year. This means the supply and demand already exist- the main issue lies in distribution,” he conveyed.

The minister also highlighted that currently only about 20 percent of regencies and cities in Indonesia have access to movie theaters. With this condition, innovative cinema models such as Layar Digi are seen as having great potential to reach regions that still lack theaters.

Layar Digi introduces a micro cinema concept by transforming the second floor of Alfamart convenience stores into mini theaters. Featuring modern design, comfortable seating, and quality screen and sound technology, the innovation aims to bring the movie-going experience closer to communities.

The Alfamart Agricola outlet serves as the pilot project for this concept, transforming the store into a new communal space where people can gather, interact, and enjoy Indonesian creative works, particularly films.

Meanwhile, Rahayu Saraswati, President Commissioner of Layar Digi, said the idea of creating micro cinemas stems from a long-standing dream to bring film-viewing experiences to small towns and villages.

“The idea of bringing Layar Digi to villages and smaller cities has long been a dream that had been delayed. Through Layar Digi, we want to provide more equal access to movie screenings while supporting filmmakers so their works can reach a wider audience,” she said.

Beyond expanding entertainment access, the initiative is also expected to drive growth in the creative economy in regional areas, create new job opportunities, and strengthen Indonesia’s film ecosystem from production to distribution.

Looking ahead, Layar Digi plans to expand the micro cinema concept to various regions across Indonesia by utilizing strategic locations close to communities. The initiative is expected to offer a new solution for film distribution while strengthening the position of Indonesian films in the domestic market and improving their competitiveness globally.