Indonesian Fashion Sees Rp17 Billion Potential in Kobe

RRI.CO.ID, Jakarta – Indonesian fashion and accessory products recorded potential transactions worth USD 1 million, or around Rp17 billion, at the 2026 Pop-Up Store in Kobe, Japan. This achievement underscores the growing competitiveness of Indonesia’s creative products in the Japanese market, which is known for its strict standards and high quality requirements.

The promotional event took place from April 15 to 21, 2026, in Kobe, Japan. The USD 1 million in potential transactions was represented by the signing of a memorandum of understanding (MoU) between Indonesia’s PT Dan Liris and Japan’s Bee-First Co., Ltd.

The signing was witnessed virtually by Director General of National Export Development at the Ministry of Trade, Fajarini Puntodewi, and Indonesian Consul General in Osaka, John Tjahjanto, while Head of the Indonesia Trade Promotion Center (ITPC) Osaka, Didit Akhdiat Suryo, attended in person.

Puntodewi stressed that the achievement serves as an indicator of the rising competitiveness of Indonesian products in the global market. “The potential transaction value also shows that Indonesian products are increasingly accepted and able to compete in the global market, particularly in segments that demand high quality and sophisticated design,” Puntodewi said in a statement received on Thursday, April 23, 2026.

According to her, Indonesia’s participation in the 2026 Pop-Up Store in Kobe, Japan, was a strategic step to expand market access and strengthen the image of Indonesian fashion, accessories, and jewelry products in Japan. The participation was the result of collaboration between the Ministry of Trade, through the Indonesia Trade Promotion Center Osaka, and the Consulate General of the Republic of Indonesia (KJRI) in Osaka.

A total of 16 Indonesian brands took part in the event through the Indonesia Pavilion, themed “Spring 2026: Indonesia Fashion and Cultural Promotion Event in Kobe-Japan.” The 16 exhibitors consisted of five accessory brands, two jewelry brands, and nine fashion brands.

The accessory brands were Kay Leather, Shamara, Miumosa, Malva, and Long Story Short. Meanwhile, the jewelry brands were Komang Tri Kreasi and Manika Jewelry. The participating fashion brands were Prosa Archive, Kain Ibu, Neu Men, Dama Kara, Aruna Creative, Rosita Batik Shibori, Tieka Huza, Dan Liris, and JS Cultura. The products on display highlighted design, quality, and cultural elements that have become key strengths of Indonesia’s national creative products.

Indonesian Consul General in Osaka, John Tjahjanto, stated that the Consulate General in Osaka is ready to support the promotion of Indonesian products in Japan while also encouraging stronger economic diplomacy.

“The Indonesian Consulate General in Osaka remains committed to supporting Indonesia’s economic diplomacy efforts, including by facilitating the promotion of flagship products and exploring business partnerships. The combination of Indonesian creativity and Japanese market preferences will become a distinct advantage in developing competitive fashion products,” he said.

Meanwhile, Head of ITPC Osaka, Didit Akhdiat Suryo, emphasized the importance of a more focused and sustainable promotional approach. He also conveyed the readiness of Indonesia’s trade representatives in export destination countries to bridge business players from both nations.

“Through the integrated Pop-Up Store promotion, we are introducing quality Indonesian products through an approach that emphasizes storytelling and emotional connection with Japanese consumers. This step is key to strengthening the penetration of Indonesian products in the Japanese market,” Didit said.

Japan is one of Indonesia’s main trading partners. In 2025, total trade between the two countries reached USD 32.08 billion, with Indonesia’s exports valued at USD 17.61 billion. In the textile and textile products (TPT) sector specifically, Japan was the second-largest export destination, with a value of USD 1.02 billion, or 8.53 percent of total national TPT exports.

This positive trend continued in early 2026, with textile and textile product exports in January–February reaching USD 180 million, up 3.59 percent compared to the same period the previous year. Some of Indonesia’s textile and textile product exports to Japan include ready-made garments, fabrics, yarn, synthetic fibers, creative fashion products, and creative interior products.