What Can You Find at Jakarta Fair 2026?

RRI.CO.ID, Jakarta - Every June, many Jakartans share the same tradition: spending their afternoons and evenings at Jakarta Fair, also known as Pekan Raya Jakarta (PRJ), Southeast Asia's largest and longest-running trade fair and entertainment festival. Held to commemorate the 499th anniversary of Jakarta, the annual event has been part of the city's cultural calendar since it was first launched in 1968.

This year, the Jakarta Fair runs from June 11 to July 12, 2026, at Jakarta International Expo (JIExpo) Kemayoran in Central Jakarta. For 32 days, the venue transforms into a lively destination where thousands of businesses, food lovers, entertainment seekers, and families gather to enjoy one of Indonesia's biggest annual events.

So, what can you find at Jakarta Fair 2026?

Shopping with Special Deals

One of the first things visitors notice is the thousands of exhibition booths spread across the venue. From electronics, fashion, furniture, cosmetics, and automotive products to creative goods made by Indonesian small and medium-sized enterprises (SMEs), there's something for everyone. Throughout the event, many exhibitors offer exclusive discounts, promotional packages, and product launches.

Jumbo Snack Bags

It's hard to talk about the Jakarta Fair without mentioning its iconic jumbo snack bags. Many food brands sell promotional bundles filled with assorted snacks, including chips, biscuits, chocolates, instant noodles, and beverages, all packed in oversized bags at special prices.

In recent years, the packaging has become even more creative. Beyond the signature jumbo bags, visitors can also find snack bundles packed in mini suitcases and uniquely designed reusable bags. These eye-catching packages have become popular souvenirs and are widely regarded as one of Jakarta Fair's unofficial trademarks.

A Taste of Indonesia

As visitors continue exploring the fair, the aroma of food fills the air. Jakarta Fair brings together culinary specialties from across Indonesia, including kerak telor, Jakarta's iconic Betawi-style spicy coconut omelet, and Bakpia Pathok, the famous sweet pastry from Yogyakarta. Alongside traditional delicacies, visitors can also enjoy international cuisine, modern street food, and some of Indonesia's latest food trends.

Free Samples Around Every Corner

Another unique part of the Jakarta Fair experience is the abundance of free samples and promotional giveaways. Many exhibitors hand out complimentary snacks, beverages, cosmetics, and branded merchandise, making it common to see visitors leaving with bags full of freebies collected throughout the day.

Jakarta Fair Music Concert

As evening falls, attention shifts to the Jakarta Fair Music Concert stage. Live performances take place every night, featuring some of Indonesia's biggest musicians across genres ranging from rock and pop to indie music. For international visitors, it's an opportunity to experience Indonesia's contemporary music scene while enjoying the energetic atmosphere of local audiences.

‘Pasar Malam’ Style

Beyond shopping and concerts, visitors can enjoy carnival-style rides, parades, and fireworks displays on selected nights. This combination of commerce, entertainment, and family-friendly attractions makes Jakarta Fair feel more like a citywide festival than a conventional trade exhibition.

Drawing millions of visitors every year, Jakarta Fair has grown into one of Indonesia's largest annual events. For travelers visiting Jakarta, it offers a glimpse into the country's urban lifestyle, where local products, regional cuisine, music, and entertainment come together in one vibrant celebration.

Tickets for Jakarta Fair 2026 are available through the event's official website, www.jakartafair.co.id, as well as at ticket counters located at JIExpo Kemayoran.