Batik Keris Blends Heritage and Technology to Stay Relevant Today

RRI.CO.ID, Jakarta - As fashion trends grow increasingly complex and consumer preferences shift toward modern, digital lifestyles, Batik Keris, an iconic batik brand from Surakarta, Central Java, has embraced a “heritage-tech” approach, harmonizing cultural tradition with technology to strengthen its presence in the digital marketplace.

“We understand that the sustainability of a legendary brand depends on its ability to synchronize the rhythm of history with the pace of technology. Survival itself is an achievement, but Batik Keris chooses to go further,” said Batik Keris Director Andy Rusli in a press statement on Saturday, February 7, 2026, as quoted by Antara.

Andy explained that the company continues to evolve by closely observing consumer behavior, leveraging modern distribution channels, and maintaining a balance between innovation and authenticity. 

From the outset, Batik Keris has believed that batik should not remain a cultural artifact; it must be worn, celebrated, and integrated into everyday life.

Despite its strong offline presence with more than 80 stores across Indonesia since the 1920s, Batik Keris is determined to remain relevant to younger generations living in a digital world. 

This motivation has driven the creation of modern-classic ready-to-wear collections designed to appeal to all demographics.

Customer loyalty has been sustained through decades of consistent quality, from fabric development (export-grade cotton, rayon, silk, and viscose) to in-house motif design, batik production, tailoring, and distribution across its retail network, all under strict quality standards. 

“Our quality speaks for itself. Many customers return wearing Batik Keris pieces they bought 20 or 25 years ago, with colors still intact. Some young people even wear Batik Keris garments passed down from their parents,” Andy noted.

To meet the challenges of the digital era, Batik Keris has expanded into e-commerce, launching its official store on Shopee in 2021. With the right strategy, technology has become an instrument to preserve national identity while remaining competitive globally. 

A dedicated digital team now manages online sales and communication strategies, underscoring the brand’s serious commitment to the digital space.

Beyond business, Batik Keris also focuses on community empowerment. Through its Keris Griya unit, the brand supports local SMEs and artisans across Indonesia by helping market their crafts, ranging from textiles and woodwork to ceramics. This commitment has been recognized by the Indonesian government, which awarded Batik Keris the prestigious Upakarti Award in 1985. ***