100 CTFP Connects Celebrities With Para-Athletes Ahead of 2026 Asian Para Games

RRI.CO.ID, Jakarta — An international grassroots initiative is bringing celebrities, sports figures and other public figures together to raise awareness of para-sport and encourage athletes with disabilities. Called 100 Celebrities Talk for Para-Athletes (100 CTFP), the initiative was founded by Indonesian philanthropist Natalia Tjahja to collect messages of support from public figures around the world and deliver them to para-athletes.

Natalia Tjahja said on Wednesday, September 16, 2026, to RRI Voice of Indonesia that the messages are intended to offer encouragement while also helping connect athletes with the figures featured on the initiative's cards. She said the goal is to provide a moral boost for the athletes, including those who compete without winning medals.

The initiative has meanwhile expanded into East Asia. Tjahja said Chinese actor and actor-committee chairman Zhao Shui helped introduce 100 CTFP to a number of prominent figures in China's film industry. Among those mentioned were Tang Ho-Shiang, Ho Yong, Ho Tian Lai, Li Te-Hua, Chow Chun-Fa, Jackie Chan, Tony Leung and Chad Lee.

Tjahja said support has also come from media organizations in China, as well as figures from other parts of Asia and along the Silk Road. According to her, the initiative had attracted more than 660 prominent international figures who had contributed messages at the time of the interview.

Unlike a conventional celebrity endorsement campaign, Tjahja described 100 CTFP as a non-commercial, zero-budget initiative. Celebrities are not paid to provide their messages, while the cards are specifically dedicated to para-athletes.

On the same occasion, Indian Paralympic medalist Deepa Malik said greater public attention is still needed for para-sport, including more spectators, sponsorship and corporate support.

"We needed voices to come together to popularize the sport," Malik told RRI Voice of Indonesia. "Voices that matter. Voices that influence. Voices that can create awareness, and voices that can bring the world together to follow such a beautiful sport called Paralympic sport."

Deepa Malik, India's first woman to win a Paralympic medal, said she joined the initiative after meeting Tjahja at the 2023 Asian Para Games in Hangzhou. For her, the campaign has personal significance because of her own experience with disability and para-sport.

The campaign has also reached India's entertainment industry. Actress Preity Jhangiani, known for her role in the Bollywood film Mohabbatein, has joined the initiative and is contributing to para-sport through para-arm wrestling. Malik said she would also approach Bollywood stars Shah Rukh Khan and Amitabh Bachchan to participate. She pointed to their previous involvement in supporting para-athletes and raising awareness about disability in India.

"I think their intent towards inclusive India is very strong, and I am going to take this request forward to both of them," Malik said.

Looking ahead, the campaign is preparing to bring its message to athletes participating in the 2026 Asian Para Games in Aichi-Nagoya, Japan. Tjahja said the cards are being sent through Paralympic Committees across Asian countries, with the aim of reaching athletes competing at the Games.