KBRN, Palangka Raya: The culinary trend at the beginning of 2025 is once again enlivened by various innovative foods that attract public attention. One of the viral dishes is the croffle boba matcha which combines French croissant waffles with chewy boba toppings and traditional Japanese matcha sauce.

This dish has piqued the interest of food lovers from various backgrounds and has become a favorite in many coffee shops and bakeries.

Another dish that has also caught attention is salted egg skin rice. This savory rice served with crispy chicken skin and salted egg sauce has become popular due to its combination of salty, savory, and crunchy flavors that tantalize the taste buds.

Many sellers on social media offer this dish in variations, such as with additional sambal matah (a type of Balinese raw chili sauce) or melted cheese.

"I was initially curious about croffle boba matcha because it often appears on social media. It turns out the taste is unique, sweet, savory, and the texture is crunchy," said Rizky, a food enthusiast, as quoted by rri.co.id.

The phenomenon of viral foods is closely linked to the influence of social media, particularly TikTok and Instagram which serve as primary platforms for promoting contemporary trends.

Many food entrepreneurs use these platforms to attract customers with enticing short videos. With strong visual appeal, it’s no surprise that these foods sell quickly.

With ongoing innovations, the culinary world in early 2025 is predicted to become increasingly creative and present more unique dishes that will delight food lovers. ***