Indonesia Targets Indian Travel Market at ITB India 2026
- 02 Sep 2026 12:03 WIB
- Voice of Indonesia
Key Points
- Indonesia promotes its top destinations and tourism products at ITB India 2026 in Mumbai to attract more Indian travelers.
- The initiative targets 6,600 prospective visits and IDR 58.45 billion (USD 3.7 million) in potential tourism transactions.
RRI.CO.ID, Jakarta - The Indonesian Ministry of Tourism is accelerating its expansion into South Asia by participating in Internationale Tourismus-Börse India 2026 (ITB India 2026), held at the Jio World Convention Centre in Mumbai from September 1 to 3, 2026.
Capitalizing on India’s rapidly expanding middle class and rising outbound travel demand, the ministry, in collaboration with the Jakarta Tourism and Creative Economy Agency, is hosting an 81-square-meter Wonderful Indonesia pavilion featuring 15 destination management companies, luxury hotel operators, and attraction managers. Indonesia aims to secure 6,600 prospective tourist visits and generate an estimated IDR 58.45 billion (USD 3.7 million) in transaction value through business-to-business (B2B) sessions.
The delegation is promoting key destinations, including Bali, Jakarta, Borobudur, Lake Toba, Mandalika, Labuan Bajo, and Raja Ampat, alongside specialized offerings such as wellness, MICE, luxury, and honeymoon packages, alongside major upcoming events such as Andrea Bocelli's concerts in Borobudur and Jakarta.
Deputy Minister for Marketing at the Ministry of Tourism Ni Made Ayu Marthini highlighted the strategic importance of the Indian market.
"India represents one of the fastest-growing outbound travel markets in the world, through our participation in ITB India 2026, we aim to expand business networks, increase tourism trade transactions, and solidify Wonderful Indonesia's image as a premier destination for Indian travelers," she said in Jakarta on Tuesday, September 1, 2026, as quoted by Antara.
Indonesian Consul General in Mumbai Edy Wardoyo represented the country during the opening ceremony, reaffirming diplomatic support for cross-border tourism initiatives.
"Our presence here reflects strong diplomatic synergy between the central government, regional administrations, and foreign missions to amplify national tourism promotion, enhanced flight connectivity through domestic air carriers will further facilitate seamless travel for international visitors exploring destinations beyond Bali," Edy Wardoyo noted. ***
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