Indonesia Promotes Creators as New Economic Growth Engine
- 26 Mei 2026 13:36 WIB
- Voice of Indonesia
RRI.CO.OD, Jakarta - Minister of Creative Economy, Teuku Riefky Harsya, stated that content creators are becoming an essential part of realizing the creative economy as Indonesia’s new engine of growth. Speaking at the Folago All Stars event themed “Empowering The New Creative Economy” at Indonesia Stock Exchange on Monday, May 25, 2026, he emphasized the importance of encouraging regional creative potential to grow into national strengths capable of reaching global markets.
“Through Folago All Stars, we see that content creators have become part of the new engine of growth. The ministry’s main task is to encourage local heroes to become national champions capable of going global. If our culture is the upstream source, then creative products enriched with innovation, technology, and creativity become the downstream output. That is where the creative industry exists,” Teuku Riefky said in an official statement.
The Minister also highlighted the acceleration of Indonesia’s creative economy digitalization through stronger collaboration between the government, industry, communities, and businesses. According to him, the event serves as a strategic synergy platform to expand promotion, marketing, and branding access while improving the competitiveness of micro, small, and medium enterprises (MSMEs) through digital media, entertainment industries, and the national creative economy ecosystem.
“The private sector has a major opportunity to embrace communities and indirectly become a bridge for MSME digitalization. The impact benefits not only ecosystems and communities, but also the country as a whole,” he added.
PT Folago Global Nusantara Tbk, also known as Folago Corp, is a technology and digital company engaged in software development, digital services, digital marketing, and the creator and live entertainment ecosystem in Indonesia. Founded in 2013, the company is listed on the Indonesia Stock Exchange under the ticker symbol IRSX.
Folago focuses on developing integrated digital solutions connecting businesses with technology, including cloud services, e-commerce platforms, sales management systems, and digital transformation support for businesses. Beyond technology, the company is also active in developing the digital creator industry through talent management, live streaming, and brand collaborations.
Chief Executive Officer of PT Folago Global Nusantara Tbk, Subioto Jingga, said Folago All Stars is expected to become a new face of publicly listed companies in the new creative economy sector. By bringing together more than 150 national artists within one ecosystem, Folago aims to create a platform focused not only on entertainment, but also on strengthening Indonesia’s creative economy.
“In the digital economy era, when creativity, technology, government, and capital markets move together, Indonesia can become a global creative economy powerhouse. We believe this program opens broader access and opportunities for MSMEs, creators, and Indonesia’s creative economy ecosystem,” Subioto stated.
Folago also introduced its Folago AI Digital Twin innovation, which is expected to help MSMEs across various regions, including transmigration areas, gain broader access to promotion and business development through digital technology. The company aims to become a digital enterprise capable of driving Indonesia’s creative economy growth both nationally and globally.
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