RRI.CO.ID, Lhokseumawe - Ketan selai, a traditional Indonesian snack made from sticky rice paired with sweet spreads, is gaining popularity in Lhokseumawe, Aceh, as a favorite companion for late afternoon relaxation.

The soft, chewy texture of glutinous rice combined with flavors such as srikaya, chocolate, strawberry, and durian jam create a distinctive taste that appeals across generations.

One of the most popular flavors among customers is sticky rice with srikaya spread. This is not made from the srikaya fruit, known internationally as the sugar apple or custard apple (Annona squamosa), but rather from a traditional jam called selai srikaya.

The spread is prepared from a mixture of sugar, coconut milk, eggs, and pandan leaves, cooked until it thickens and turns a rich brown color. Its sweet, creamy taste pairs perfectly with the chewy texture of sticky rice, making it a favorite across generations.

Prepared from high-quality sticky rice, ketan selai offers a naturally savory flavor that balances well with the sweetness of fruit-based or creamy spreads. This combination makes it a versatile snack, enjoyed at home or increasingly found in traditional markets, coffee shops, and among small and medium enterprises.

Its growing presence not only preserves local culinary heritage but also provides economic opportunities for the community.

Vendors in Lhokseumawe note that demand for ketan selai rises in late afternoons, when people often buy it to accompany coffee or tea. “Customers usually come in late afternoon, especially to take it home as a companion for coffee or tea,” said one of the sellers on Sunday, April 12, 2026.

Beyond taste, ketan selai also provides nutritional value as a source of carbohydrates, while fruit-based spreads add variety and additional benefits. When prepared hygienically with quality ingredients, ketan selai becomes both satisfying and wholesome.

The revival of traditional snacks like ketan selai is significant amid modern food trends. Innovations such as attractive packaging and diverse flavor options help make this heritage snack more competitive in wider markets.

With its unique taste and cultural value, ketan selai continues to thrive as a beloved choice, offering not only culinary enjoyment but also a sense of togetherness in every serving. (Lasti Martina/Sri Wahyuni)