Indonesian Culinary Bazaar Draws Crowds in London

RRI.CO.ID, London - The Indonesian Embassy held a culinary Micro Small and Medium Enterprises (MSMEs) bazaar at Wisma Nusantara in London, Sunday, March 29, 2026. The event showcased a diverse range of Indonesian dishes to international audiences. It reflects Indonesia’s growing culinary presence in the United Kingdom market.

A wide range of traditional Indonesian foods was offered during the bazaar event. Visitors enjoyed batagor, Semarang spring rolls, Bandung siomay, grilled lamb, chicken satay, and empal gentong. The event attracted more than 1,600 attendees, including Indonesians and Friends of Indonesia communities.

Cold and windy weather conditions did not reduce visitors’ enthusiasm throughout the event. Many people queued patiently while socializing and reconnecting with fellow attendees. The lively atmosphere highlighted strong and growing interest in Indonesian cuisine.

Several participating MSMEs already operate established restaurants in London city areas. These include Triple Hot Spicy, located in the Westminster government district area. Another participant, Ngopi UK, serves specialty Indonesian coffee to local customers.

Before delivering his remarks, Indonesian Ambassador to the United Kingdom Desra Percaya explained the main purpose of the event. He emphasized the important role of MSMEs in promoting Indonesian cuisine globally. He also highlighted opportunities to expand into broader international markets.

“This event is deliberately held during the Eid period to ease homesickness among Indonesians for the atmosphere of home,” he said.

He added the initiative also supports gastrodiplomacy efforts by the Indonesian government. It aims to increase the number of Indonesian restaurants across the United Kingdom. The program positions Indonesian cuisine as a leading national commodity globally.

Traditional and modern performances entertained visitors throughout the lively event. Music included rebana, sasando, choir, and diaspora band performances. These performances created a warm atmosphere despite London’s cloudy weather conditions.