Local IP Drives New Revenue Growth in Indonesia’s Animation Industry

RRI.CO.ID, Jakarta - Indonesia’s animation industry is entering a new phase, with local intellectual property (IP) increasingly driving business growth.

The Ministry of Creative Economy reports that industry revenue is projected to reach around IDR 800 billion (USD 45.25 million) by 2025, a 3.3‑fold increase over the past decade in line with rising production and commercialization of local works.

Minister of Creative Economy, Teuku Riefky Harsya, said the trend reflects a shift in the industry’s business structure. “Previously, the industry was predominantly a service provider for others’ IP, but it has now become a creator and owner of its own IP,” Minister Riefky said in a statement in Jakarta on Wednesday, September 16, 2026, as quoted by Antara.

This shift is reflected in the contribution of creators’ own IP, which accounted for about 41 percent of animation industry revenue in 2025.

According to Minister Riefky, IP ownership expands monetization opportunities because a single work can be developed across movie theaters, digital platforms, and other commercial channels. Films such as Musa and Jumbo, along with YouTube series Baba Lili Tata and Risky Replay, are examples of local IP that have reached millions of viewers.

The film, animation, and video subsector is also projected to grow by 17.5 percent in 2025, reaching approximately IDR 14.5 trillion, making it the second‑largest creative economy subsector after apps.

The government has expanded access to financing through Government Regulation No. 24/2022, which allows IP to serve as collateral. The ministry, in collaboration with the Indonesian Appraisers Association (MAPPI), has trained 64 appraisers (IP valuators) to strengthen valuation mechanisms.

“When IP creators or animators bring their IP to secure funding, banks typically ask what the collateral is. To assess collateral, a valuator is needed,” Minister Riefky said.

He believes stronger valuation and financing mechanisms can increase the economic value of local IP. Support from the ecosystem is essential to ensure that animators not only produce works but also build business assets that can grow. ***