Indonesia Positions Creative Economy as Global Investment Asset

RRI.CO.ID, Jakarta - Indonesia’s creative economy sector is being positioned as a new investment option for the global market, with the government expanding opportunities for investors to access industries built on creativity and intellectual property (IP).

Deputy Minister of Creative Economy, Irene Umar, said the sector has strong potential to develop into a new asset class attractive to international investors.

“This innovative step is intended to create a new measurement tool that helps banks assess creative assets -- whether they are already generating revenue or are still in the form of copyrights or new designs -- so that our creative industry players can gain easier access to financing to scale up their businesses,” Irene said in Jakarta on Friday, July 10, 2026, as quoted by Antara.

She explained that the Ministry is encouraging the adoption of IP securities in the banking sector. These instruments are expected to help financial institutions evaluate creative assets as a basis for financing.

The sector’s potential is reflected in rising investment. As of the third quarter of 2025, realized investment in the creative economy reached IDR 132.04 trillion (approximately USD 7.31 billion), or about 9 percent of total national investment.

During the same period, the creative economy recorded GDP growth of 5.54 percent by the end of 2025, surpassing the target of 5.3 percent.

To sustain growth, the government is also expanding international payment access for creators by developing the Quick Response Code Indonesian Standard (QRIS) overseas.

“We are also leveraging cutting-edge technologies such as artificial intelligence (AI) and blockchain to protect the copyrights of local works while making it easier for Indonesian creative products to penetrate global markets,” Irene said.

Beyond financing, the government is strengthening the startup ecosystem, accelerating digital transformation, and expanding collaboration with global investors and financial institutions.

Through the Finance 2045 forum organized by Trescon Global, the Ministry expects funding opportunities for creative industry players to become increasingly accessible. ***