Indonesia Secures IDR 2.5 Billion Herbal Export Deal with Saudi Arabia

RRI.CO.ID, Jeddah - Indonesian herbal products reached a new export value of IDR 2.5 billion (approximately USD 139,035) after PT Dami Sariwana signed an agreement with Al Itholah Trading. This marks the company’s first shipment to Saudi Arabia, opening further opportunities in the Middle Eastern market.

The agreement was formalized through a Letter of Agreement (LoA) signed by PT Dami Sariwana’s Director of Sales and Marketing, Taswan Wimala Putra, and Al Itholah Trading’s owner, Nassrudin, at the Integrated Services Building of the Indonesian Consulate General (KJRI) in Jeddah on Monday, June 15, 2026.

The ceremony was witnessed by Joneri Alimin, Coordinator of the Economic Function of the Indonesian Consulate General in Jeddah, and Sugih Rahmansyah, Secretary of the Directorate General of National Export Development at the Ministry of Trade.

Director General of National Export Development at the Ministry of Trade, Fajarini Puntodewi, said the IDR 2.5 billion agreement reflects the growing global market opportunities for Indonesian herbal products.

“This success is the result of collaboration between business professionals, the Ministry of Trade, and Indonesian trade representatives abroad. We hope this agreement will open more opportunities for Indonesian herbal products in the Middle East,” Puntodewi said, as quoted on the ministry’s official website on Thursday, June 18, 2026.

She added that the success of this initial export demonstrates the effectiveness of the exporter development program run by the Ministry of Trade’s Center for Export and Trade Services Human Resources Development (PPSDMEJP), which prepares entrepreneurs to compete internationally.

The collaboration covers three flagship herbal products: a male vitality supplement, a blood sugar-lowering supplement, and a slimming product. One container is scheduled to depart in July 2026 after meeting the Saudi Food and Drug Authority’s (SFDA) requirements.

Head of the Indonesia Trade Promotion Center (ITPC) Jeddah, Bagas Haryotejo, said the growing trend of healthy living in Saudi Arabia presents an opportunity for Indonesian herbal products.

He noted that ITPC Jeddah also verified importers to ensure the credibility of business partners. “This preventative measure is important to ensure credibility and provide security for Indonesian exporters. Partners in Saudi Arabia have committed to placing further orders if the products are well received,” Bagas said.

PT Dami Sariwana, a natural health product producer based in Serpong, Tangerang, Banten, is a partner of the Ministry of Trade.

Taswan Wimala Putra emphasized that ITPC Jeddah’s support was instrumental in opening access to the Saudi market. “We hope this success will serve as a strategic entry point for our products throughout the Middle East and beyond,” Taswan said.

Meanwhile, Nassrudin said Indonesian herbal products are of high quality and have strong potential to gain acceptance in the wider Middle Eastern market. Al Itholah Trading has even set aside a dedicated retail area to market PT Dami Sariwana’s products.

This agreement strengthens trade between Indonesia and Saudi Arabia. In the first four months of 2026, total trade reached USD 1.02 billion, with Indonesia recording a surplus of USD 329.9 million. In 2025, the surplus stood at USD 1.82 billion. ***