Indonesian Pavilion Records USD 6.52 Million in Türkiye

RRI.CO.ID, Jakarta - Indonesia is expanding its presence in the global beauty market through Türkiye. At the Beauty Istanbul 2026 exhibition, Indonesian beauty and wellness products recorded potential transactions worth USD 6.52 million, or approximately IDR 106 billion.

This achievement was made by the Indonesian Pavilion at the 7th Beauty Istanbul 2026, held at the TÜYAP Fair Center in Istanbul from May 7–9, 2026. Indonesia’s participation was a collaboration between the Indonesian Embassy in Ankara, the Consulate General in Istanbul, and the Ministry of Trade.

Trade Attaché in Ankara, Banny Ratno Ramadhani, said the potential transactions could serve as a positive signal for further exploration of the Turkish market. “We hope more Indonesian exporters will be motivated and view Türkiye as a potential export destination,” Banny said in a statement, as quoted on the ministry’s official website in Jakarta on Thursday, June 11.

Beauty Istanbul 2026 attracted 1,374 participants from 61 countries and more than 26,000 visitors from 167 countries. Indonesia also used the event to promote the 41st Trade Expo Indonesia (TEI), scheduled for October 14–18 at ICE BSD City, Tangerang, Banten.

“Indonesia’s participation in this exhibition is one of the government’s efforts to increase international recognition of Indonesian export products,” Banny said.

Indonesian products are expected to enter major beauty retail chains in Türkiye, including Watsons, Gratis, Rossmann, and Mion/Migros, as well as various e‑commerce platforms. According to Banny, cooperation with local partners will continue to ensure Indonesian products remain competitive and comply with local regulations and consumer preferences.

The Indonesian Pavilion showcased products from six national companies, including hair perfumes, artificial eyelashes, cosmetics, hair vitamins, soap, perfume, and hair dye.

PT Kino Indonesia Tbk’s International Business Junior Manager, Muhammad Rizky, acknowledged the government’s support during the exhibition, such as providing booths and interpreters. “This is very helpful for companies visiting Türkiye for the first time who do not know the local language,” he said.

From January to April 2026, Indonesia‑Türkiye trade totaled USD 873.8 million, with Indonesia recording a surplus of USD 527.9 million. This performance strengthens prospects for national exports, including beauty and wellness products, which continue to grow in international markets.

In 2025, total Indonesia‑Türkiye trade reached USD 2.30 billion. Indonesia’s exports to Türkiye were valued at USD 1.72 billion, while imports from Türkiye stood at USD 575.3 million, resulting in a surplus of USD 1.15 billion. ***