RRI.CO.ID, Jakarta - Industry Minister Agus Gumiwang Kartasasmita has said that the national cosmetics industry is one of the main pillars of industrial growth. He emphasized that the government will continue to strengthen the manufacturing ecosystem to enable local products to compete globally.

The domestic market shows strong potential, driven by a large working-age population.

Minister Agus stressed that strategic policies must enhance value added in the health and personal care sectors. “The cosmetics, perfume, and wellness industries have great potential to grow and become pillars of national industrial growth. The government supports this through policies, facilities, and guidance,” he said in Jakarta on Monday, May 4, 2026.

Data from the Food and Drug Monitoring Agency (BPOM) shows that the number of cosmetic businesses has reached 1,500, with 90 percent classified as small and medium-sized enterprises (SMEs).

Director General of Small, Medium, and Miscellaneous Industries (IKMA), Reni Yanita, said entrepreneurs must seize this opportunity. “The opening of this production facility is a strategic step in business development and expansion, while also signaling that the national manufacturing sector continues to demonstrate strong growth and appeal,” she said.

Indonesia’s beauty industry market value reached approximately USD 9.74 billion in 2025 and is projected to grow steadily by 4.33 to 4.37 percent annually. Export performance also rose from USD 416,800 to USD 473,800.

Reni said these achievements present significant opportunities to strengthen local brands in the global market, provided domestic production capacity is expanded.

The ministry is committed to supporting certification programs and facilitating the issuance of marketing permits for industry players. Efforts include restructuring production machinery to boost the operational capacity of national chemical and handicraft factories.

Director of Small and Medium Industries for Chemicals, Textiles, and Crafts, Budi Setiawan, said the construction of new production facilities will create jobs and strengthen the use of local raw materials.

“These facilities are expected to boost national production capacity, strengthen partnerships with SMEs, and open opportunities for new job creation. The use of local raw materials must also be encouraged to increase the value added of the national industry,” he said. (Gusti Panji/Lasti Martina)