RRI.CO.ID, Jakarta - Deputy Minister of Creative EconomyIrene Umar provided business coaching to entrepreneurs during the 2026 National Chinese New Year Festival. The program served as a platform to enhance product competitiveness through packaging, storytelling, branding, and business management.

Irene said Indonesia possesses vast cultural wealth and creativity, which form the foundation for business development. “Our ideas are limitless, we just need to package them appropriately and make each product meaningful,” she said at Lapangan Banteng, Jakarta, in an official press release dated Tuesday, February 24, 2026.

She reminded entrepreneurs that running a business requires mental preparedness and long-term commitment. According to her, business owners must ensure that all operational needs are met before enjoying the results. “In business, the owner is usually the last to enjoy the results after all operational needs have been met. So ask yourself before you start, are you ready for the ups and downs?” Irene said.

She also encouraged entrepreneurs to actively use digital platforms, expand networks, and pursue brand collaborations. These efforts are expected to produce joint products with the potential to penetrate international markets. “Don’t just sell the product, but also build the narrative. People remember storytelling more easily than technical specifications,” she said.

Irene further emphasized the importance of strategically arranging booths so that flagship products are immediately visible to visitors. Communicative interactions, she added, help build consumer perceptions of value and experience. (Gusti Panji/Lasti Martina)