KBRN, Palembang: What began as a personal necessity has blossomed into a nationally recognized brand. Fauziah, founder of Madu Hutan Asli Sriwijaya, shared her inspiring entrepreneurial journey during the Santai Siang segment on UMKM Pro 2 RRI Palembang, Tuesday, May 27, 2025

From the outset, honey was a daily essential in her household. But finding honey that was genuinely pure and trustworthy proved challenging.

“In 2016, we had difficulty sourcing truly authentic honey. It was a staple in our home, so we started searching for a reliable source. That’s when we connected with a honey farmer in the Bayung area,” Fauziah recalled.

With a trusted supplier in place, she took the next big step: registering her brand officially in 2017.

"I initially started sharing the honey with friends and neighbors, and the feedback was overwhelmingly positive. That motivated me to take care of all necessary certifications, including health permits, so our honey could be sold in stores. I also registered the intellectual property rights to ensure Madu Hutan Asli Sriwijaya remained exclusive, and thankfully, the process was successful," she said.

With legal recognition and growing consumer trust, Fauziah continued expanding her business.

"In South Sumatra, we are the only honey brand certified by the Indonesian National Standard (SNI). We work closely with dedicated farmers to ensure a consistent and high-quality supply. Over time, we introduced different varieties, including acacia honey, multi-floral honey, and white honey," she added.

Madu Hutan Asli Sriwijaya has built an extensive marketing network through hard work and unwavering commitment.

"Our promotions started through community initiatives, then extended to local government-organized events. Today, our distribution network includes Medan, Lampung, Jakarta, Bogor, and Australia. In 2024, Madu Hutan Asli Sriwijaya was selected as a souvenir for the National Quality Month event in Jakarta. Going forward, we remain committed to maintaining the quality of our products for customers," Fauziah concluded.

For those interested in purchasing Madu Hutan Asli Sriwijaya, the brand can be found on its official Instagram account @madu_sriwijaya. ***

Translator: Gusti Panji

Editor: Lasti Martina