RRI.CO.ID, Jakarta - The Indonesia's Ministry of Creative Economy, continuously encourages the strengthening of the creative economy ecosystem through international collaborations based on innovation, technology, and culture. This effort was realized through an audience between Vice Minister of Creative Economy, Irene Umar, and the French delegation as part of the ICC Immersion Indonesia/Singapore program on April 11-16, 2026.

During the meeting, the Vice Minister of Creative Economy emphasized that Indonesia has great potential in developing the global creative economy, particularly in subsectors that integrate art and technology.

"Indonesia has great strength in creative talent and cultural diversity. We are very open to cross-border collaborations, especially those that combine art, technology, and immersive experiences. This aligns with our efforts to make the creative economy the new engine of growth," Irene Umar said at Autograph Tower Jakarta.

She also encouraged the French delegation to gain a deeper understanding of Indonesia's creative economy ecosystem through direct interactions with creative activists in several cities such as Jakarta, Bandung, Yogyakarta, and Bali. This step is expected to open up space for knowledge exchange and strengthen networks between industry players.

"We want this collaboration to not stop at discussions, but to develop into concrete collaborations, whether in the form of co-productions, creative residencies, or joint IP development," Irene conveyed.

The ICC Immersion program, initiated by the French Embassy in Indonesia through the Institut Français d'Indonésie (IFI) in collaboration with Business France, involves 12 French companies from the sub-sectors of architecture and museography, immersive experiences and games, as well as music, cultural heritage, and live events.

IFI Director Jules Irrmann stated that Indonesia is a strategic partner in developing the creative industry in the Southeast Asian region.

"We see Indonesia as a very dynamic creative ecosystem with strong young talent. This program brings together French industry players with partners in Indonesia to foster the birth of innovative and sustainable joint projects," he said.

During the hearing, the French delegation also presented their approaches and experiences in immersive arts, creative technology, music production, and museum and cultural heritage management as references for project development in Indonesia.

This hearing was part of the implementation of bilateral cooperation between Indonesia and France in the creative economy, following the signing of a memorandum of understanding (MoU) in 2025 covering the sub-sectors of film, animation, crafts, culinary arts, fashion, games, and design.