RRI.CO.ID, Jakarta - Vice Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, received an audience with HoyoVerse at the Ministry of Creative Economy Office on Tuesday, 7 April 2026, in Jakarta. The meeting discussed collaboration opportunities to strengthen the creative economy ecosystem, particularly through the involvement of local creators and the implementation of HoYo FEST 2026.

HoYo FEST is part of a community activation program focused on developing an intellectual property (IP)-based creative ecosystem. This event features game IP exhibitions, merchandise sales, and a collaborative space for Indonesian creators to produce creative products.

In previous events, HoYo FEST involved local creators in producing various IP-based works marketed as merchandise. This initiative serves as a concrete example of synergy between the global industry and domestic talent.

The Vice Minister appreciated HoYoverse's consistency in building a creative community in Indonesia, particularly in empowering local creators. He considered this collaboration a model for the development of a sustainable creative economy ecosystem.

"To develop the creative economy ecosystem, we are trying to develop a creative economy curriculum not only at the university level, but also starting in elementary schools to hone creativity. This doesn't have to be directly focused on intellectual property (IP), but rather on the creation process itself. We hope HoYoverse can play a role in educating creators in the production process and collaborating with other creative economy sub-sectors," she said.

HoYoverse itself is an international game publisher focused on IP development. This approach allows for the expansion of its work not only in games but also in various sectors, from merchandise to film.

Aswin Antonie, Associate Brand Director of HoYoverse Indonesia, explained that HoYo FEST 2026 is designed as a cross-community meeting space for the company's various game titles.

"At HoYo FEST, we will once again present Artist Alley as a space for creators to showcase their work. We are also preparing an artist development program, because for us, it's not just games that are important, but also the ecosystem, including the local creators who are part of it," he conveyed.

HoYo FEST 2026 will be held from July 30 to August 2 at Pondok Indah Mall Jakarta.